What Business Can Learn From a Baseball Promotion Turned PR Nightmare | Inc
You're about to be redirectedWe notice you're visiting us from a region where we have a local version of Inc.READ THIS ARTICLE ON or remain on inc While baseball has long been America's pasttime, the sport is properly shedding a legacy: sexism. Peter Gasca is an entrepreneur, consultant, and author. He is an adviser at Startup.SC, a tech-based business incubator focused on scalable startups, and executive in residence and director of the Community and Business Engagement Institute at Coastal Carolina University. His book, One Million Frogs, details his entrepreneurial journey with Wild Creations, an Inc. 5000 company in 2011 and 2012. @petergasca Last weekend, the Odgen Raptors, a minor league affiliate for the Los Angeles Dodgers Major League Baseball organization, launched a Facebook campaign to promote an August event called, "Hourglass Appreciation Night."The problem was that the title of the campaign was deceiving, as the event had nothing to do with time, sand or even any kind of time-keeping apparatus.Instead the promotion was about women. As stated in the event press release:"The home team hosts the Billings Mustangs, but the real thoroughbreds will join Raptors broadcaster A.P. Harreld in the booth. Since August is the eighth month of the calendar year, and an 8 looks tantalizingly similar to an hourglass, be there a better way to remind the world that baseball needs no clock than to feature 18 hourglass-shaped color commentators?"That's right! Stars Talent Studio of Salt Lake City will provide a different stunner each half-inning. And the Raptors will video-stream the broadcast booth -- well, at least the better-looking half of it!"Fans will have the opportunity to pose for pictures with the lovely ladies as we showcase seriously splendid visual appeal: Utah's legendary mountains, Dodgers and Reds farmhands -- and gorgeous women whose curves rival those of any stud pitching prospect!"What the hell is happening here? s://t.co/jmo2yybnxR pic.twitter/KwpZ23ja9k-- Kate Feldman (@kateefeldman) June 6, 2017The promotion was originally meant to promote the fact that 18 women -- presumably 2 attractive females per inning -- would be on full Adam Tambellini Jersey, unadulterated display for the visual appeasement of the crowd. Of course, this is a bit difficult to determine since the subjects of the promotion are labeled as "thoroughbreds," "hourglass-shaped color commentators" and "stunners." It is not until the third paragraph that "ladies" are mentioned Cole Schneider Jersey.Now, as someone who has grown up my entire life playing, coaching and watching baseball, I am no stranger to a baseball dugout and clubhouse and the male-dominated culture that dwells within. Our culture has changed, however, and it is refreshing to again see the impact that the masses can have on calling out and correcting a tactless societal step backward.The team did remove the promotion and issue the following press release:"June 6 Anthony DeAngelo Jersey, 2017""Statement from Ogden Raptors President Dave Baggott:" pic.twitter/nb2g6tR71P-- Ogden Raptors (@ogdenraptors) June 6, 2017Kudos also to the LA Dodgers, who have long been an organization on the forefront of societal leadership and change. The Dodgers were, after all, the first professional sports team to break the color barrier with Jackie Robinson.In the end, this juvenile behavior is not cogent in today's society, and while naysayers who will call themselves "traditionalists" will yell foul https://www.rangerssportinggoods.com/rangers-jerseys/marc-staal-jersey.aspx, business leaders should look at this situation -- and the harsh and rapid response it incited -- and learn. Like this column? Sign up to subscribe to email alerts and you'll never miss a post. The opinions expressed here by Inc columnists are their own, not those of Inc.
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